Category: Sports Business

The Premier League's 2026 window shuts September 1 at 23:00 BST, but Serie A, La Liga, the Bundesliga and Ligue 1 all close on different days.

Three fees near or above £100 million landed in one window, pushing Premier League spending toward a record £3 billion.

Tottenham has spent £237m this summer, more than any European club, with Tonali and Fernandes as its two record signings.

Chelsea has spent roughly €388.9 million on 10 signings this summer, leading every European club in the transfer market.

Texas Tech's stadium is now Galaxy Stadium after a reported $75 million, 15-year naming rights deal, replacing the Jones AT&T Stadium name.

Newcastle's Knox Hydrate deal and Everton's CMC Markets deal show what Premier League clubs really earn from front-of-shirt sponsors.

David Tepper's extra $500 million pushes Bank of America Stadium's overhaul to $1.3 billion, an even 50/50 split with the city of Charlotte.

How jersey patch sponsorships work, from the NBA's 2017 launch to DePaul's new Big East-first deal with Desert Cactus, and what these deals really pay.

A verified ranking of North America's richest stadium and arena naming-rights deals, from Crypto.com Arena to Texas Tech's new Galaxy Stadium.

FIFA World Cup 2026 shattered attendance and TV ratings records, and per-match data show the demand growth was real.

How the NFL's Personal Conduct Policy works, and how it applies to Terrion Arnold's kidnapping and robbery case.

A void year is a fake contract year NFL teams use to spread bonus money and lower the cap number, though it leaves a dead-cap bill later.

Khosla's reported $9.612 billion purchase of the Seahawks sets an NFL record. We compare the price to the Commanders, Broncos and Lakers sales to measure the jump.

Will Anderson Jr.'s $150 million Texans extension caps a 13-month sprint that pushed edge rusher pay from under $35 million to $50 million a year.

Real Madrid activated Denzel Dumfries' 20 million euro release clause from Inter Milan, adding a proven wing back to compete with Trent Alexander-Arnold in a defense-heavy summer.

Tottenham's summer spending reached a club-record £237m, headlined by Sandro Tonali's £100m arrival, as Roberto De Zerbi reshapes the squad with £250m still available.

Rogers Communications is paying CA$4.35 billion for the 25% of MLSE it didn't already own, pushing the group's implied value past CA$17 billion.

FIFA's 2026 World Cup sponsorship program runs on three tiers, a sold-out top board and a widening list of regional deals, from Kraken's crypto pact to Dr. Squatch's soap push.

Manchester City agreed to pay a British-record £116 million for Elliot Anderson from Nottingham Forest, the first major signing of Enzo Maresca's tenure at the club.

Streaming platforms have moved from the fringes of sports broadcasting to its centre, reshaping rights deals, viewing habits and the economics of live sport.

The world's biggest teams are no longer just sports clubs. They are global media operations, built deliberately through content, tours and multilingual reach.

Why would a company pay hundreds of millions of dollars to put its name on a building? The economics of stadium naming rights are more rational than they look.

Sponsorship used to be sold on prestige and exposure. Today, brands demand measurable returns, and data has become the language of every major partnership.