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Combat SportsHow UFC rankings and title shots actually work
Who votes on them, how a fighter earns a title shot, and why the line sometimes gets jumped. The UFC ranking system, explained.
GuidesThe 48-team World Cup knockout, explained: from Round of 32 to the final
48 teams, 12 groups and a brand-new Round of 32. A clear, step-by-step guide to how the 2026 World Cup knockout bracket actually works.
Data & AnalyticsEvery FIFA World Cup winner, from 1930 to 2022
Only eight nations have ever lifted the trophy. Here is every FIFA World Cup champion from 1930 to 2022, plus the all-time ranking by titles.
GuidesHow to Read a Sports Schedule Like a Pro
A schedule is not just a list of dates. Rest, travel, congestion and rivalry windows shape results before a ball is kicked. Here is how insiders read fixtures.
Sports MediaThe Future of Sports Media Is Smaller, Faster and More Personal
Opinion: the monolithic sports media empire is giving way to newsletters, podcasts and creator-owned shows. The winners will be smaller, faster and far more personal.
Sports MediaWhy Sports Coverage Needs More Context, Not More Noise
Opinion: the hot take won the last decade of sports media. This piece argues the next one belongs to coverage that explains, contextualises and respects the audience's intelligence.
Soccer
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SoccerHaaland’s late winner sends Norway past Ivory Coast and into a clash with Brazil
Erling Haaland's 86th-minute goal beat Ivory Coast 2-1, earning Norway its first World Cup knockout win and a Round of 16 date with Brazil.
SoccerCanada makes history: Eustáquio’s stoppage-time winner sends the co-hosts into the Round of 16
A 92nd-minute strike from Stephen Eustáquio beat South Africa 1-0 and sent Canada into the World Cup Round of 16 for the first time in the country's history.
SoccerHow the Champions League Format Works
The Champions League abandoned its familiar group stage for a 36-team league phase. Here is exactly how qualification, the single table and the knockout rounds work.
Football
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FootballNFL Season Preview: Teams, Coaches and Storylines to Follow
A new NFL season brings rookie quarterbacks under pressure, coaching reunions with old rivals and at least three franchises whose entire direction hinges on the next five months.
FootballWhy College Football Realignment Is Changing the Sport
Conference realignment has redrawn the map of college football, ending century-old rivalries and concentrating power. The consequences reach far beyond the schools changing leagues.
FootballThe Business Behind Super Bowl Media Rights
The Super Bowl is the most valuable single broadcast in television. Understanding how its media rights work explains much about where the entire sports industry is heading.
Basketball
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BasketballNBA free agency erupts: Giannis to Miami, LeBron leaves the Lakers, Kawhi returns to Toronto
The 2026 NBA offseason opened with a bang: Giannis Antetokounmpo traded to Miami, LeBron James leaving the Lakers, and Kawhi Leonard heading back to Toronto.
BasketballJa Morant traded to Portland as the 2026 NBA offseason erupts
Memphis sends the two-time All-Star to Portland for Jerami Grant and Kris Murray. What the blockbuster trade means for both teams.
BasketballThe Rise of International Stars in the NBA
The NBA's best players increasingly come from outside the United States. From Jokic and Giannis to Wembanyama and Gilgeous-Alexander, the league's centre of gravity has gone global.
Combat Sports
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Combat SportsHow UFC rankings and title shots actually work
Who votes on them, how a fighter earns a title shot, and why the line sometimes gets jumped. The UFC ranking system, explained.
Combat SportsUFC Event Week: What Makes Fight Promotion So Effective
The UFC has turned the week before a fight into a content engine of its own. Here is how press conferences, Embedded and weigh-ins build an event from nothing.
Combat SportsHow Fighters Build Personal Brands Outside the Arena
A fighting career is short and violent. The smartest fighters now treat their name as the real asset, building businesses and audiences that outlast the final bell.
Racing
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RacingFormula 1’s Global Expansion and the New Fan Economy
Formula 1 enters 2026 with 24 races, a Madrid debut, Cadillac as an 11th team and a sweeping rules reset. Inside the fan economy powering the sport's growth.
RacingWhy Horse Racing Still Matters in UK and Australian Sports Culture
Cheltenham, Royal Ascot, the Grand National and the Melbourne Cup still draw enormous crowds and television audiences. Why racing remains woven into British and Australian life.
RacingMotorsport Technology That Changed Modern Racing
Ground effect, hybrid power, the halo and the simulator each redefined racing. A verified history of motorsport's most transformative technologies, up to the 2026 rules.
Sports Business
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Sports BusinessHow Streaming Platforms Are Changing Sports Broadcasting
Streaming platforms have moved from the fringes of sports broadcasting to its centre, reshaping rights deals, viewing habits and the economics of live sport.
Sports BusinessHow Sports Teams Build Global Digital Audiences
The world's biggest teams are no longer just sports clubs. They are global media operations, built deliberately through content, tours and multilingual reach.
Sports BusinessThe Economics Behind Major Stadium Naming Rights
Why would a company pay hundreds of millions of dollars to put its name on a building? The economics of stadium naming rights are more rational than they look.
Data & Analytics
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Data & AnalyticsHost nations at the World Cup: how the hosts have really fared
Six host nations have won the World Cup at home, but none since France in 1998. With three co-hosts in 2026, history offers a cautionary tale.
Data & AnalyticsEvery FIFA World Cup winner, from 1930 to 2022
Only eight nations have ever lifted the trophy. Here is every FIFA World Cup champion from 1930 to 2022, plus the all-time ranking by titles.
Data & AnalyticsWays Data Analytics Is Changing Modern Sport
Data analytics has moved from a back-office curiosity to the operating system of modern sport, transforming how teams recruit, train, compete and connect with fans.
Fan Culture
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Fan CultureHow Social Media Changed the Way Fans Follow Live Games
The live game is no longer a single-screen experience. Social media has turned watching sport into a real-time conversation, a highlights economy and a creator-driven culture all at once.
Fan CultureWhy Sports Documentaries Are Driving New Fans to Old Rivalries
Streaming documentaries have become one of the most powerful fan-acquisition tools in sport, turning casual viewers into season-long followers of leagues and rivalries they had never watched before.
Fan CultureThe Global Fan Culture Behind Major Soccer Rivalries
Football's greatest rivalries are not really about football. From Glasgow to Buenos Aires, they are stories of identity, history and belonging played out in 90 minutes.